Three Unique Steps that Elevate Your Brand Above
Marketing experts tell you that you need a
mission, a vision, a competitive position, a well-defined channel,
a promise, character, a brand management plan, a budget, and a
way to evaluate the effectiveness of the marketing work. Brandango
can do that for you, like almost any marketing company worth their
salt. But if you want to have long-term success, and a
higher level of success, here are three things
Brandango does to raise your business to the next level:
1. Brandango is design-oriented. You've
seen it. Marketing/business types in suits come up with
a good, sound strategy that fits a template for success. Creatives
in their caves come up with blow-your-eyeballs-out ideas. And never
the two shall meet. Brandango is different. We understand strategy,
we revel in the tremendous success of businesses we help, we encourage
the nuts and bolts and the process. But that's just the beginning,
because creative and integrated implementation is the
window into the soul of any company, and that's where we shine.
A great example is this brochure
for Accent Landscapes, a small mom-and-pop shop. We did a
simple, inexpensive plan, then implemented it with
this brochure and other collateral. Accent's business grew while
their competitors shrunk and scrambled to catch up.
2. Brandango integrates
graphics with copy. How many times have
you seen a graphics guy engage the copywriter in an all-out
war? Not here. We get it, and the proof
is in your bottom line.
A good example is this
brochure for Compassion, which resulted in tremendous
response. Another great example is this web
page for Apogee rockets, in which Brandango closely integrates
scintillating marketing/copy direction with exciting, subject-driven
photos and superior product graphics. This page is taking
off and driving sales at an astounding rate. In fact,
it may be a challenge to take a peek at the page and not buy!
3. The most powerful differentiator in
advertising and marketing production is illustration. Think
about it. You can purchase stock photos on the internet for a dollar
that used to cost hundreds or thousands for single-use a few years
ago. This has resulted in boring, generic designs that are completely
lacking in style and that have cheapness at
their foundation. Most illustrators and photographers have
been driven out of business by this lowest-common-denominator
Think about products you've seen lately that have good-quality
handmade illustration, or superior subject-specific photography.
YES; you've got warm fuzzies. That's because everyone knows
the difference between quality imagery and cheap production, but
most people don't articulate it. It's like the difference
between the drama, artistry, and composition of a Rembrandt and
a plastic fast food toy; the difference between deep, piercing
human emotion and a sideways glance at just another
piece of junk. Brandango uses many fine art styles of illustration,
many different illustrators, and many photographers. While quality
imagery costs more upfront, it pays for itself many times over.
One example of the quality and staying
power of illustration is this cover
for the American Heart Association. Our illustration has graced
the cover since 1993. Some 25,000* books have been published,
which is astounding for a medical school textbook. Another perfect
example is Charting
the End Times. This book has sold 184,440
copies and is essentially unchanged since it was published in 2001.
Brandango designed the interior, and upsold the publishers to
high-quality, fine-art style illustration. The result is a timeless
classic with staying power and steady sales: the standard by
which all illustrated charts are measured.
Brandango today. Let us put your
company over the top.